7 Facts

We started our cooperation with Kitchen Products and Margarine Industrialists Association (MÜMSAD) in 2008 with the aim of enlightening people about such misinformation about margarine, eliminating the prejudice and getting people adopt conscious consumption habits. In the ‘7 Facts’ campaign, we acted together with celebrities who could create a public opinion and tell the facts against such urban legends imprinted in the public mind. Then, we launched ‘Excellent Margarine Report’ campaign. Researches proved that awareness, information and consciousness levels of the society increased by a remarkable ratio.